New business premiums for life insurance were lower by 1% to RM4.7 billion (jan-Jul 2010) following the decline in ordinary life by 8.6% (to RM3.4 billion) due to lower sales of whole life, endowment and temporary products.
New premiums for investment-linked products grew 24.3% to RM1.4 billion (Jan to Jul 2010)
Market penetration rate for life insurance increased from 41.5% (end of December 2010) to 44.9% (end of July 2011) suggesting more Malaysian are purchasing life insurance policies.
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