Recruitment The key tasks of a Leader of a life insurance Agency are Recruitment, Training, Motivation & Supervision (RTMS). Recruitment represents the most critical. Without recruitment – the Leader will have no agent to train, motivate & supervise.
It is often mentioned in the life insurance industry amongst agency leader – “Recruit or Die”. The key is to “Attract” not to “Recruit” new people into your business. Recruiting is the process where you convince people to join your organization. Attract is the process where people convince you to accept them into your organization. It is likely the same will attract each other. A MDRT Qualifier will certainly attract a potential MDRT Qualifier too. An established organization attracts the best talent. A mediocre organization recruits mediocre candidate.
Personal Production
Agency Leader must have a credible personal producer track record as a pre-requisite to be able to recruit effectively. An Agency Leader can then uses his credible sales track record as a show case to attract prospective candidate to join this business. Result speaks louder than talk. Prospective candidate is most likely to believe in concrete result more than mere talk.
Personal Income
Agency leader earns the maximum commission & overrides for personal production. Unlike an agent that earns commission only. Productivity combined with profitability offers highly stable and lucrative income for an agency leader. High & stable income is another show case that attracts talented entrepreneur into our business.
Developing 3Ps Agency
“Walk Your Talk” by ensuring excellent personal production & personal income. Next – you “Talk Your Walk” – by showing your excellent track records to compete & attract the best talent from the market into your business organization. Talented entrepreneur represents a potential valuable asset that an agency leader can develop into a highly productive, profitable and professional agency.
No comments:
Post a Comment