AIA Updates

AIA GROUP says it will invest heavily in three major areas to maintain its reputation as a premier life-insurance agency: recruitment of quality agents, best-in-class training, and technology. The first priority was quality recruitment through careful selection of high-calibre individuals as agents. Such people would be capable of maintaining consistent self-discipline, so as to continue to improve their sales performance.

AIA had adopted a segmented recruitment approach. It has also upgraded its training facilities every year since its initial public offering five years ago.

In March, the firm launched an AIA Leadership Centre in Thailand to reinforce best-in-class training. The firm offered a training programme tailor-made for all staff, from senior executives to agents. AIA is the first company in Asia that requires [its] new joiners to go through [all-around] training before they are allowed to go out to sell. This is another important part. 

The basic training we offer to our agents is very important as it includes professional ethics, general product knowledge, market information, operating procedures and customer service. AIA also strongly believed in investing in technology, as it will help the group serve customers better and help its agents deliver more professional service.

AIA shares two technologies that help its agents connect and engage with clients. The first is iPoS, a smartphone app that can manage the entire sales process within a single device. The second is "interactive Mobile Office" (iMO), which AIA launched at the end of last year. It allows all agency activities to be carried out on a single mobile device, including recruitment, payment collection, face-to-face sales processes, training and business planning. 

The iMO is universally applicable to the agent and the agency leaders, and AIA will invite all its agents to use iMo,