The decision is the result of a review of the San Francisco-based firm’s European operations that began in October last year. Gap said earlier this month that it would close just 19 stores in the UK and Ireland as they came to the end of their lease.
Gap said on Wednesday that it is also aiming to sell off its stores in Italy and France, to be run by different franchise operators, as part of the review.
The latest closures come after Gap’s parent group closed all its Banana Republic stores in the UK in 2016. The US brand has struggled to find distinctive appeal in the highly competitive UK market.
Gap is the latest fashion chain to exit the UK high street as shoppers rein in spending on clothing during the pandemic. Worldwide sales for Gap Inc, which also includes Old Navy and Athleta, sank 16% to $16.4bn last year, despite online growth.
Topshop, Debenhams, Oasis, Warehouse, Karen Millen and Laura Ashley have all disappeared from the high street in the past 18 months while even Marks & Spencer, Next, House of Fraser and John Lewis have reduced their store estate.
The shift to working from home, cancellations of events from theatre trips to weddings, combined with health fears and economic worries, put a further dampener on an industry that was already suffering from rising costs and tough competition from online specialists such as Asos and Boohoo.
Spending on technology and experiences has also diverted money away from clothing, while consumers have begun to question the fast-fashion industry and its environmental and ethical impact. The industry has warned that action is needed by the government to adjust business rates, a property tax which they say unfairly burdens high street retailers and helps online rivals.
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