Amgeneral To Liberty General

AMgeneral Insurance Berhad is delighted to be known as Liberty General Insurance Berhad (“Liberty”), solidifying its position as the leading general insurer in Malaysia. With Liberty General Insurance Berhad at the forefront of the industry, Malaysians can look forward to enhanced insurance options as the insurer aims to deliver a more comprehensive and holistic coverage tailored to their needs.

Liberty embarks on a thrilling journey to service over three million customers with over 8,000 dedicated agents and partners. Spanning across three reputable brands – Liberty Insurance, Kurnia Insurans, and AmAssurance – these brands promise a wide and unique range of coverage, encompassing motor, home, business and medical insurance.

As part of this merger that solidified on 1 April this year, Liberty has entered an exclusive 20-year bancassurance partnership to distribute general insurance products with AmBank Group, who now holds a 30% interest in Liberty.

Liberty General Insurance is an owned subsidiary of Liberty Mutual Insurance, who acquired 100% shares of AmGeneral Insurance in July 2022. Previously, AmGeneral was owned by AmBank Group (51%) and Insurance Australia Group (49%).