AIA Indonesia Uses AI For Agenct Recruitment

Leading and trusted life insurance company PT AIA Financial (AIA Indonesia) is the first insurance company in Indonesia to integrate artificial intelligence (AI) in the recruitment process for insurance agents, known as Life Planners. This new innovation serves to ease the process of recruitment for both insurance agent candidates and the company recruiters. Through the use of AI, the company can also ensure a more objective and measurable evaluation of new recruits. 

This innovation is in line with AIA’s focus on providing the best service and top quality Insurance agents for customers. The use of AI interviews will equip recruiters with a more efficient system, helping them in assessing quality insurance agent candidates for the initial selection phase. 

The new system that can help ease recruitment processes, while also maintaining the quality of chosen insurance agents. This is how AI interviews became a groundbreaking solution in Indonesia’s insurance industry, harnessing the power of AI to provide objective initial assessments of insurance agent candidates. Using AI in the recruitment system will bring added benefits to both parties as it facilitates flexibility, ease of access and time efficiency. 

Candidates will no longer be required to schedule meetings with the recruiter, cutting the time required from the conventional process. Candidates will only need to access and register themselves through the iRecruit platform, after which they can begin their online AI interview session, from anywhere and at any time. The recorded interview will only take candidates a few minutes to complete. 

In line with AIA’s vision to produce top-quality insurance agents who are able to provide precise and tailored solutions for customers, the program is equipped with a tested and comprehensive scoring matrix. This will ensure that every candidate who has passed through the interview meets AIA’s rigorous qualifications.

After Hong Kong, Indonesia will be the second market to roll out a full implementation of AI interviews. The implementation of AI and analytics technology in the Hong Kong market has helped every part of AIA’s agency value chain. In 2022, 80 percent of new insurance agents in Hong Kong were recruited through AI-driven aptitude tests and interviews. In 2022, the use of AI and analytics-based digital tools helped to increase by 30 percent AIA’s quality leads compared with 2021.