As a result, the project, which aims to enable Hong Kong residents to be able to buy insurance products online, is set to begin operating “during the first half of 2018”, according to a statement issued by Aviva on Tuesday.
The agreement between Aviva, Hillhouse and Tencent was unveiled last January. It sees Hillhouse and Tencent acquiring a combined 60% stake in Aviva Life Insurance Co Ltd, the Hong Kong operation of London-headquartered, FTSE 100-component Aviva.
Aviva has been operating in Hong Kong since 2002, according to the company, and altogether has a presence in seven Asian markets: in addition to Hong Kong, these include Singapore, China, Indonesia, Vietnam, Taiwan and India.
Online insurance companies have been attracting the attention – and financial backing – of Asian investors recently, although, the payback has yet to materialise for most.
In September, the closely-watched initial public offering of Shanghai-based, Alibaba founder Jack Ma-backed ZhongAn Online Property & Casualty Insurance Co saw the shares priced at the top of their expected range (HK$69), then leap still higher as soon as they began to trade. They climbed as high as HK$97.80, in October, but currently are below their IPO level, at HK$62.50.
The attraction of the Chinese online insurers is the potential size of the relatively under-insured Chinese market, coupled with the idea that the online channel will be able to undercut more expensive, traditional distribution channels, such as those involving commission-based brokers.
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