Bukalapak Pulled Out From Sale Of Physical Goods

Indonesia-based e-commerce firm Bukalapak has revealed plans to phase out the sale of physical goods on its marketplace, redirecting its focus toward virtual products and digital services. The company informed its users that they have until February 9, 2025, to place final orders for physical goods before the marketplace shuts down.

Moving forward, Bukalapak will exclusively focus on offering virtual goods, such as mobile credits and internet packages, as well as services for paying electricity, water, and cable TV bills, among others.

Competition - Since its listing, Bukalapak has faced intense competition from Shopee and Tokopedia. Bukalapak explained that the decision to discontinue physical product sales was driven by market changes and increased competition, prompting an adjustment to its long-term strategy for sustainability and relevance. This plan was disclosed in an information disclosure announcement in October 2024.

Bukalapak assured users that despite the shift in product focus, the Bukalapak Marketplace platform—including its app, website, and Mitra Bukalapak services—will remain fully operational and accessible for existing services.