Forbes magazine analysed the secrets of Apple’s retail success and put it down to:
1: Forget about the money, remember the customer!
2: Making money is a result not the goal
3: Delight the customer
4: Don’t sell — help customers solve problems
5: Ask the customer about their challenges and help them!
6: Apple staff don’t have sales quotas or commissions!
7: They aim to create adoring fans as well as employees
8: And they change the store regularly to excite the customer.
Apple tells their team to approach customers with a personalized warm welcome and probe politely to understand all the customer’s needs. Next, they present a solution for the customer to take home today and they do this by listening to resolve any issues or concerns. And they finally end with a fond farewell and an invitation to return.
No comments:
Post a Comment