Yes - We will Buy at Wal-Mart

It might seem an odd question, asking people if they are willing to buy life insurance at Wal-Mart or Target. It found that of the more than 2,000 people surveyed, 17 percent said they would buy life insurance directly from a retail outlet.
 

Those who said they would buy a policy at a big retailer offered the following reasons: 63 percent said "reasonable cost," 44 percent said "simple process," 43 percent said it would be "convenient," 42 percent said "no pressure to buy." A majority of consumers still prefer to buy life insurance in person from a financial professional, the survey said.

Last fall, the nation's largest life insurer, MetLife, said it is selling life-insurance cards at roughly 200 Wal-Mart stores in Georgia and South Carolina. The one-year life insurance policies are available in color-coded boxes to mark different prices for four age groups: blue for 18-44; yellow for 45-54; green for 55-59 and red for 60-65. MetLife offers two different death benefits — $10,000 or $25,000 — and price depends on a person's age category.

Typically, a life insurance lasts as long as the policyholder is alive and pays premiums, but the MetLife policies available at Wal-Mart expire after one year. If you don't die, you don't collect.
The cards are sold at Wal-Mart stores, but a customer isn't guaranteed coverage just by checking out. Coverage has to be approved after a potential policyholder calls a toll-free number and answers six questions about his or her health. If the customer is rejected, the card can be returned at Wal-Mart for a cash refund