There are so many reasons that could lead to failure in the business world but most of these reasons can be summarized under too major categories, lack of knowledge about the obstacles you are going to face and giving up too early.
Have thick skin: As soon as you start a business some friends will start telling you that you are wasting your time, others will tell you that your idea isn't worth believing in while a third group will tell you that you will never make it. People will always try to put you down and convince you to back off whenever they find you trying to do something that they never dared to do. If you want to become successful in business then you must learn how to take these hits and keep moving forward. The one who never falls isn't the one who never gets hit but he is the one who keeps moving forward while bearing all the hits.
Fight your own doubts: After lots of people put you down you might start believing in their words and you might even give up on your business. The only way to avoid falling in this trap is to be aware of it before you even start the business. Before you tell your idea to anyone write down the reasons you believe in it in a piece of paper and keep that paper in your pocket so that you read it whenever anyone tries to shake your beliefs.
Take the hits: No one ever succeeds in business in 2 weeks or one month and success path is never a straight line. You will face failures, some of the things you had in mind wont go as expected, you will find certain unexpected obstacles and you will face devastating setbacks. The only difference between those who succeed in business and those who never do is that the first group keeps moving forward no matter what happens.
Choose the people you talk to: If a person is not one of your potential customers and if you believed that he might not like to see you succeeding then don't tell him about your new venture. Talking a lot about your business might result in attracting haters and jealous people who can put you down. Because beliefs can wear out as a result of criticism and sarcasm you might lose hope in your business after talking to few haters or pessimistic people. Protect your beliefs by talking only to the right people.
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