AXA 110 Cancer Care Plan

AXA AFFIN Life Insurance Bhd recently launched the AXA Cancer Care Project in collaboration with the National Cancer Society Malaysia (NCSM). Chief executive officer Loke Kah Meng said, compared to its previous projects, this campaign was designed to reach out to the masses via digital media. AXA invested RM8mil for this campaign, out of which 40% goes to digital mediums.

110 Cancer Care Plan launched last month focused greatly on social media, Internet video, search engine optimisation and online ads. AXA’s 110 Cancer Care Plan is the first and only online cancer insurance plan in Malaysia sold through a portal.

More than 150,000 people have visited the portal to-date. Of this almost 50% of them are referrals and those who visit the portal directly. More than 300,000 views of AXA’s TV commercials and testimonials spots on Youtube have been recorded since the campaign was launched.

 The portal provides easy enrolment with five simple steps, with premiums as low as RM1.50 a day.