Generation X & Y Life Insurance

A LIMRA study finds majority of Gen X and Y consumers believe they need more life insurance.  At the same time, less than 20 percent say they are very likely to buy life insurance.

“The study clearly shows that people recognize the value of life insurance and the risks they face being underinsured,” says Todd Silverhart, a corporate vice president at LIMRA Insurance Research. “Yet other financial priorities and confusion on what they need lead many consumers to postpone buying life insurance.”

Separate LIMRA research has identified nearly 19 million consumers who need life insurance but have become stuck during the shopping process.