U for Life Sdn Bhd, an online platform provider, launched the country's first internet insurance platform to issue e-policies instantly, on Tuesday.
Hannover Re, with a gross premium of around EUR 14.0 billion, is the third-largest reinsurer in the world, is a principle shareholder in U for Life. Designed with the needs of consumers in mind, U for Life is committed to help more Malaysians be insured by offering a simple, instant and affordable way to buy life insurance online.
The policy offered by U for Life is underwritten by Tokio Marine Life Insurance Malaysia Bhd, a member of the Tokio Marine Holdings, Inc. the oldest and one of the largest insurance group in Japan. With this platform, customers can find out more about life insurance online and purchase a basic protection plan and be issued an e-policy instantly.
The platform is expected to be a game changer in the life insurance industry as it will help to broaden our customer base especially among Gen Y. Our agents can refer this internet insurance to their customers who wants a basic plan and then follow up with their customers who want to buy medical and health insurance products. This move will greatly increase productivity for agents.
U for Life focuses on addressing the pain points of a buyer who currently views buying life insurance as a tedious and costly process. Customers can now review and purchase their e-policy within just 10 minutes. This allows customers to be instantly covered once payment is confirmed, so there is no need to wait for manual approval which typically takes weeks.
Customers pay as little as RM9.85 per month for life insurance protection of RM100,000. In view of the current cost of living and life insurance being a necessity, U for Life is fully committed to providing life insurance policies at an affordable low price in the market.
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