The life insurance company, established in May 2014, achieved 500 percent growth in premiums to Rp1.4 trillion in 2015."We became the fastest-growing insurance company in Indonesia last year. Assets also grew by 44 percent to Rp 1.9 trillion.
The company planned to boost premium sales through a business-to-consumer (B2C) strategy. In 10 years, Astra Life aims to be among the leading five insurance companies in Indonesia. The company would expand its selling points from ‘bancassurance’ through Bank Permata to ‘financeinsurance’ through multi-financing companies such as FIF (Astra's business arm for motorcycle Financing) and Toyota Finance.
It started in November 2015. It has been three months, and the share of micro-insurance sales was 50 percent. We sold around 10,000 new policies in three months, with around 5,000 of them being micro insurance policies.
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