AIA Vitality Program

AIA Bhd today launched AIA Vitality, which aims to attract 30,000 members by the end of this year. 

By incentivising our members to take better care of their health, this will translate into long term healthcare savings. This is especially relevant in view of rising healthcare costs here,” said AIA Bhd chief executive officer Anusha Thavarajah.

“Our company's three million individual policyholders and 1.5 million corporate members present an organic pool of customers for us to tap into,” she said.

 AIA Vitality is a new addition to AIA’s life insurance and takaful solutions. It is a collaboration between AIA and Discovery, an insurer headquartered in South Africa. This programme is the first-in-market science-backed wellness proposition provides participants with the knowledge, tools and motivation to help them take small steps to achieve their personal health goals. AIA Vitality works with three simple steps – 1. Know your health, 2. Improve your health and 3. Enjoy your rewards.

The AIA Vitality programme enables members to log their daily food intake, track their workouts, calculate calorie budgets, submit health check results and monitor their weight. It essentially helps people make changes in their lifestyle to improve on their overall health. “AIA Malaysia is introducing health-centric, family-friendly initiatives.

We are stepping up our efforts to empower the community with the confidence and optimism to live healthier, happier, better lives with their families,” Anusha said.

“For members who sign up for AIA Vitality with A-Life Link and its takaful equivalent, A-Life Link-i, they can potentially receive free additional coverage of up to 45 per cent on death and disability,” she added.

Partners of AIA Vitality programme include AirAsia, Berjaya Hotels and Resorts, BP Healthcare, Emirates, Fitbit, Fitness First, Garmin, Guardian pharmacy, Marriott Hotels and Resorts, Medklinn, Mongoose Publishing, Men’s Health & Women’s Health magazines and Reebok.