Chennai - Shiram Life Insurance on Thursday partnered with SureBuddy to offer free insurance coverage of Rs 50,000 to users of the SureBuddy app. The insurance policy can be accessed on an Android app called 'FREE Life Insurance powered by SureBuddy'. However, the user will get advertisements to their mobile for accepting the sponsored life insurance.Shriram Life Insurance said, "The ad images, which will appear after a phone call or text message, are non-disruptive." To keep the cover active the user must continue to view advertisements on his or her mobile.
We aim at bringing people into the safety net of life insurance by means of this initiative which has the potential to reshape the insurance landscape in the country.
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