AIA Indonesia Launch DigiBuy

Many urbanites in Jakarta are now able to conduct activities outside their house as the city administration has started to gradually ease the large-scale social restrictions (PSBB) that have lasted for over a month.

Workplaces, public places, public transportation, educational institutions and places of worship have gradually reopened during the easing period, also known as the transitional PSBB period.

Despite the relaxation of the PSBB, urbanites can no longer interact with each other as freely as they used to because they are obliged to abide by the health protocols, which include maintaining 1 meter distance between each other, avoiding gatherings and wearing a face mask in public places.

In other words, people have to get ready to live in the new normal era.

With almost everything requiring less physical contact amid the pandemic, including in matters of insurance, investment and financial planning, the use of technology is definitely the answer. 

PT Financial AIA (AIA), a leading and most trusted life insurer, understands this challenging situation well and, being at the forefront in digital technology, AIA provides ease for its customers.

AIA’s newly launched investment-related insurance product (PAYDI), or unit link, is marketed through a non-face-to-face service or digital-based service, AIA DigiBuy.

Under the PAYDI DigiBuy system, the marketing staff, either through an agency channel or bancassurance, communicate with customers through a phone or video call to market AIA insurance products without having to meet face-to-face.

Upon making an agreement on the purchase of an insurance product, the prospective customers will continue with another process, which they conduct through the Interactive Point of Sales (iPos), a digital sale platform that the AIA marketing staff utilize, while the customers use a microsite platform.

A video record containing the agreement made by the customers on the products and the benefits of the products that the customers will purchase will also become part of the prerequisite that the customers should meet under the DigiBuy marketing system.  

Next, the prospective customers should review all of the supporting documents and if they have agreed, they are required to send a photo of themselves with their ID card and give their signature electronically through an e-sign form.