PasarPolis - Indonesian-based startup focused on making insurance policies more accessible in Southeast Asia, has closed a Series B round totaling $54 million. Investors include LeapFrog Investments and SBI Investment, both firms that focus on financial services; AlphaJWC; Intudo Ventures; and Xiaomi.
Gojek’s venture capital arm, Go-Ventures, which participated in PasarPolis's Series A two years ago, returned for this round.
Founded in 2015 by chief executive officer Cleosent Randing, PasarPoli operates in Indonesia, Thailand, and Vietnam. Insurance penetration rate in the ASEAN region is currently just 3.6%, and the startup’s goal is to reach people who have never purchased insurance before with products like inexpensive “micro-policies” that cover broken device screens.
The company now partners with more than 30 insurance providers, and sells most of its products through its mobile apps. In 2019, PasarPolis says it issued more than 650 million policies to people buying insurance for the first time, including ride-hailing drivers, delivery couriers, and online merchants.
Sales continued to grow during the COVID-19 pandemic because of increased demand for insurance and online services. In June alone, the company claims it served more than four million new customers, and has now sold policies to more than 35 million customers in total.
It also plans to invest in PasarPolis Mitra, an onboarding platform for agents. Soft-launched in May 2020, PasarPolis allows people to apply to become Mitra, or insurance agents, for the company. PasarPolis currently has a network of about 10,000 agents in Indonesia, who help customers pick policies and process claims.
Two of PasarPolis’ main competitors in Southeast Asia include Qoala, another Indonesia-based insurtech startup that recently raised funding, and Grab Financial Group, which launched a new portfolio of consumer financial services last month, including expanded insurance offerings.
PasarPolis’ competitive advantage is its “ability to offer highly customized and modular insurance products that are integrated with partners’ systems.These include health and accident coverage for Gojek’s drivers and passengers; insurance for small- to medium-sized businesses that cover damaged products and missing items; and policies that protect e-commerce customers.
An example of the type of customized insurance products PasarPolis can create is a policy for Gojek ride-share drivers that covers stolen vehicles and costs less than USD $4 a year.
The company is also a licensed insurance broker, which is why it is able to operate PasarPolis Mitra. “The platform is so unique to Indonesians, that it enables anyone, from professional insurance Mitra, Gojek drivers, stay-at-home moms, and furloughed employees, to earn additional income, especially during the new normal.
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