Optimistic - insurance advisors in Asia are generally positive about the economy and the life insurance industry, despite the impact of the COVID-19 pandemic. More than half (56%) are optimistic about the outlook of their country’s economy, while seven in 10 (70%) believe things will be better for the life insurance industry and their abilities to grow insurance sales in 2021. However, many also believe that the current environment of restricted face-to-face interactions will remain for quite some time. The study also found that health concerns are now top of mind, with 79% of advisors expecting higher sales of medical products and 77% expecting growth in critical illness insurance sales.
Digital Drive - another major finding was the pandemic is driving advisors to further embrace digital technology. A majority of respondents (59%) strongly believe they will use both digital and non-digital tools to communicate with clients in the future. The pandemic has also pushed advisors to look at new ways to prospect for clients and to use social media to promote themselves.
Across all markets surveyed, agents expect to operate in a physically distanced environment for at least another year, which means they will need additional support from insurers to help augment traditional sales and communications tactics.
Google - Sun Life announced it has partnered with Google to offer an integrated productivity solution to its advisors across Asia. According to Sun Life, using Workspace products including Gmail, Docs, Sheets, Slides, Forms, Calendar, Chat and Meet, will allow its advisors to communicate more easily with clients, automate tasks and work from anywhere. This, the insurer said, will give advisors more time to meet their clients’ needs.
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