Malaysia Life Insurance Growth Year 2020

The life insurance industry recorded a slight decline of 3.2% in new business total premiums to RM11.4 billion last year, from RM11.8 billion in 2019. According to LIAM, the industry's overall new business sum assured also fell by 7.2% to RM437.2 billion in that period from RM471.3 billion in 2019.

The decline in overall new business total premiums and new business sum assured was attributed to a slowdown in the business environment due to the Covid-19 pandemic and restrictions on face-to-face selling during the movement control order (MCO) and conditional MCO (CMCO) imposed in the Klang Valley and other states in the country.

However, the association said total new premiums of investment-linked policies edged up 1.2% to RM5.01 billion in 2020, while traditional and group insurance fell 10.3% and 3.5% respectively. The traditional policies’ new business sum assured improved by 7.2% to RM23 billion in 2020. In contrast, the new business sum assured for investment-linked policies fell 21% and group policies registered a dip of 2.2%.

The number of new policies shrank by 7.1% to 1.2 million units last year from 1.3 million units in 2019. Traditional and group new policies increased by 13.1% and 5.3% respectively, while investment-linked new policies fell by 20.7%.

This trend showed that during these unprecedented times, consumers were generally more mindful of their spending and tailoring their purchases to smaller traditional policies (lower protection) due to the Covid-19 crisis, which might have affected their financial situation.

Investment-linked insurance which is greatly affected is an insurance plan which has more unique features and requires face-to-face interaction by agents to explain these features and ascertain its suitability before an investment-linked plan is recommended. 

The pandemic had resulted in companies becoming more explorative and innovative in enhancing their value propositions by developing plans that suit the needs of customers. A number of insurers introduced new plans with low premiums via the direct channel platform. Online products are available on respective insurers’ websites, including medical insurance and critical illness protection plans.

Policyholders’ persistency rate increased, despite the pandemic, from 94.5% in 2019 to 95.6% in 2020. Policyholders’ discontinuing their insurance coverage in 2020 was the lowest (sic) in the last five years despite the pandemic.