Roojai Group’s acquisition is set to leverage the strengths of both companies. Lifepal’s established presence as the largest online insurance distribution channel in Indonesia complements Roojai’s expertise in pricing and underwriting technology, promising an enhancement in customer experience.
Over the past year, Lifepal had been actively seeking a new investor with a comprehensive understanding of the insurance sector. Its collaboration with Roojai Group aligns with these criteria, it was stated, offering a strategic partnership between the two entities.
The joint statement from both companies highlights their plans to broaden their product range and distribution networks, both online and offline. The collaboration aims to deliver a more integrated and customer-focused approach to insurance services.
Lifepal’s customers are expected to benefit from Roojai’s competitive pricing structures and enhanced customer experience, a model that has seen success in Thailand. Concurrently, Lifepal’s insurance partners will gain from Roojai’s proficiency in digitalising insurance processes, including aspects like car inspections, claim support, and strategies for portfolio sustainability.
Despite the acquisition, Lifepal will maintain its operational independence from Roojai Indonesia, continuing to offer its online comparison services for car and health insurance.
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