From selling books to selling your next car - That’s right, Amazon wants to expand the market and now not only with Hyundai models, any CPO (Certified Pre-Owned) vehicle can be sold on its platform. Incredible if you ask us! How will the delivery guy bring the car to your house? But think big, with this change, Amazon wants to compete against Carvana, Ebay Motors, or Alibaba, they’re already in the game!
How would it work? - As easy as it gets, just like buying dinnerware for your kitchen, just as fast. You’ll be able to manage financing, leasing, paperwork, and even trade in your old car in principle, and all without having to go look at cars or sign a pile of documents. Of course, the car has to be in optimal condition for Amazon to allow it on their platform, not just anything goes!
What is a certified car? - CPO (Certified Pre-Owned) are used vehicles that have gone through an exhaustive inspection and come with an additional warranty.
What does Amazon get out of this? - Think about it, the car market is super expensive and not many people can buy a brand-new one, so second-hand cars are becoming more popular. Amazon doesn’t have to do much because the market already exists, it just puts its platform and logistics on the table to play too (and make money from it, obviously, Bezos doesn’t do anything out of the kindness of his heart).
Buying a car without getting off the couch - A few years ago it seemed weird to buy clothes without trying them on, today there are people buying their car from their living room!! Amazon knows that. And plays its cards with an offer that not only promises convenience but also safety and support.
Amazon comes to change the rules of the game - This is not an experiment. Amazon wants to stay in the automotive world. And yes, the change has already begun. And now, besides clothes or dishwashers, you can also add your car to the cart.
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