Monday, July 9, 2012

Wrong Priority

The latest research by Zurich insurance company suggests that Brits are more concerned with their cars and homes than with their life. According to figures, revealed by the company, 75% of Brits have home insurance in place, 65% have comprehensive car insurance in place and yet only 33% have live cover.

Despite this, however, Brits say they consider life insurance to be the most important type of protection, especially when compared to car, travel and home cover.

Without life insurance, the devastation felt when a loved one dies can closely be followed by financial devastation when the family are unable to afford to live their current lifestyle. For many, selling a family home soon after the death of spouse is a harsh reality.

It is interesting to note, that only 16% of Brits choose the brand they trust when shopping for insurance. The vast majority goes for the best cover (53%) and for the best price (45%).

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