The People for the Ethical Treatment of Animals (PETA) said it was honouring Naruto, a crested black macaque with a goofy-looking grin, to recognise that “he is someone, not
something”.
In 2011, the monkey pressed the shutter button while staring down the lens of a camera set up British nature photographer David Slater on the island of Sulawesi. The photos quickly went viral and PETA launched a lawsuit that claimed the then six-year-old Naruto should be “declared the author and owner of his photograph”.
Authorities and activists have been trying to persuade villagers on Sulawesi to stop consuming the critically endangered monkeys, one of many creatures that form part of the local indigenous community’s diet.
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