The insurer’s “The Next Big Gig” campaign aims to engage millennials and Generation Z, who are progressively gravitating towards freelance and part-time roles, by introducing the concept of becoming a financial advisor as an appealing side gig.
The campaign kicked off with a media event at the Makati where Sun Life financial advisors shared insights into the benefits of their roles, including potential earnings, flexible working hours, and the satisfaction of assisting clients on their financial security path.
Highlighting the campaign’s launch was the debut of a new digital video by Sun Life, portraying financial advisors from varied professions – including teaching, online retail, corporate sectors, and entrepreneurship. The individuals testified to the advantages of their dual roles, emphasising financial gains, travel perks, advocacy opportunities, and the rewarding experience of guiding clients as a “Partner for Life”.
The event also featured interactive booths, or “pods”, each designed to offer a glimpse into the life of a financial advisor. These included a quiz on life insurance knowledge, a photo booth with an international travel theme representing advisors’ travel benefits, and a display of the advisors’ social responsibility initiatives, complete with an interactive voting system for future projects.
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