Paris-headquartered
AXA Group, a worldwide leader in insurance and asset management, has been ranked
for the fourth year in a row among the top 100 Best Global Brands unveiled by
Interbrand.
Overall,
the AXA brand value has increased by 1 per cent to 6.75 billion euros ($8.79
billion), making it the 58th best global brand, the first global insurance brand
and the fourth French brand across all industries, behind Louis Vuitton, L'Oréal
and Danone.
AXA's
brand valuation and its leading position notably reflect the quality of service
offered by the company to its customers, as well as its commitment to delivering
on its brand promise: to always be "available, attentive and reliable", a
company statement said.
Véronique
Weill, chief operating officer of the AXA Group, said: "Being once again named
the top global insurance brand is a meaningful distinction and a great
recognition of our deep and daily dedication to our clients."
"We
are working hard to provide them with products and innovative services in synch
with their needs, and that they can see as differentiating and value-creating.
In these challenging times, beyond our financial strength – the first and
essential guarantee we do offer to people –, our teams and distributors are
truly committed to supporting and accompanying our 100 million clients
throughout their lives, in good times and bad.
"I
would like to thank them very warmly for their efforts and their instrumental
role in making our brand such a great asset. To keep on deserving the trust of
our clients, we must continue to strengthen our quality of service and
relentlessly improve the customer experience. This is how AXA will stay amongst
the leading brands of the industry," Weill added.
The
Best Global Brands ranking calculates the value of a brand based on three
criteria: its financial performance, the strength of its brand and the role of
the brand in the purchase of products and services.
AXA
is also included in the 50 Best Global Green Brands ranking published by
Interbrand in June-end 2012, an important recognition of the company performance
in terms of its environmental initiatives, the statement said. – TradeArabia
News Service
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