Great Eastern Takaful Bhd is targeting double-digit growth in sales this year, driven by products from its agency distribution channel. Its chief executive officer Zafri Halim said the takaful operator achieved sales close to about RM89 million last year and has a sales agency force of about 6,000.We are planning to launch at least five new products this year with the main products coming from our agency distribution channel,” he told selected members of the media who attended a professional image workshop and training programme yesterday.
Zafri said Great Eastern Takaful is also offering Bancatakaful products through its tie-up with several banks. We are aiming to form more partnerships with financial institutions to expand our bancatakaful products,” he said.
Great Eastern Takaful, Zafri said, also aims to grow its group hospital and surgical business this year to cater to demand from corporate clients, adding the current economic environment has not affected growth in new insurance business.
Zafri said there is still room for growth amid the low takaful penetration rate, with the company focusing on products that meet the different income brackets.
We hope 2016 would be a better year with more vibrant business growth, amid a family takaful penetration rate which is still below the market potential,” he said.
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