Who Is Doctor Vida

Hazmiza Othman (age 44) former schoolteacher, reigning cosmetics queen, and entrepreneur extraordinaire. She is known to the public by her “business name” Dr Vida, with the title Datuk Seri.

The multi-millionaire often dresses in her own style of Muslim attire, usually in pink or some other bright colour which is heavily beaded, and always with a tiara on her head to complement the necklace, bracelets and rings that she wears.

For Dr Vida, to be where she is now was a long and hard road. Starting from selling ‘kacang puti
and nasi bungkus’ to her schoolmates for extra pocket money after her father’s death, she expanded her products to ‘kain batik’, ‘telekung’ (Muslim women’s prayer robe), sambal daging and keropok (crackers) during her university days at Universiti Sains Malaysia, Penang.

After graduating with a Bachelor of Education (Malay Literature and History), and becoming a teacher at Sekolah SJK (C) Poi Lam, Ipoh, she never stopped looking at business opportunities and took up beauty care namely hairdressing and make-up. With a bank loan of RM100,000, she opened up a beauty saloon.