MCIS Aims Top 5 Player

MCIS Insurance Bhd, backed by South Africa’s biggest insurer Sanlam Group, aspires to leap into the top five bracket in the life insurance market over the next few years.

“We have a vision and mission for the next few years. We aim to be among the top five health and wealth solutions provider by being the people’s choice in terms of a customer-centric service provider,” claims CEO Kevin Jones. Now among the top 12 players in terms of market share, MCIS Insurance will be moving at a more balanced pace towards its aims of becoming one of the top five (Current Top 5 > Great Eastern, AIA, Prudential, Hong Leong Assurance & Allianz)

Jones talked about the initiatives under way for the company to achieve this target, ranging from product innovation and intensified agency recruitment to expansion of alternative marketing channels. In 2016, customers can look forward to some innovative products packaged in a specific, need-based method to reach out to our target audience. Through these offerings and attractive career benefits, we are also reaching out to Gen Y & Z to join our growing agency force to make life insurance a choice career.

In terms of brand and product offering, he said, MCIS Insurance benefits from knowledge sharing with its shareholder, Sanlam Group. Within 2016, the company expects to also reflect a new brand change that cements the new partnership with Sanlam, one that will propel the company into the future as a significant life insurance player.