AIG Malaysia Insurance Bhd is partnering Community Policing Malaysia to kickstart #AIGJagaYou, a customer-centric nationwide campaign.
CEO Antony Lee (picture) said the partnership with the non-profit organisation is aimed to demystify general insurance among Malaysians and to promote the importance of insurance protection through a closer cooperation with the authority.
This collaboration will be followed by a series of educational videos on #AIGJagaYou in the market, including a social media campaign to provide greater appeal to the AIG brand and to reach out to customers with a more local look and feel.
Lee also described the campaign as a game changer for the brand in Malaysia in reaching out and appealing to Malaysians through simple messaging and objectives.
“AIG is your ‘Jaga’ who is always here for you. We want to be there for our customers and help them to live the life they want, by providing a fresh Malaysian perspective on insurance,” he added.
The Jaga campaign was first conceived in August 2016 to provide a stronger proposition for AIG Travel Insurance in the market. Through the partnership, AIG Malaysia had contributed RM12,000 to fund the organisation’s policing activities and insurance promoting efforts moving forward.
Lee said the campaign was designed to create a greater appeal for the insurance company’s brand to local customers, in order to have a wider reach.
The campaign samples the company’s commitment in clarifying general insurance to Malaysians and helping them to better understand the importance of insurance protection.
It was also created to drive conversions on purchasing travel insurance online.
Founded in 1953, the insurance company was formerly known as Chartis Malaysia Insurance Bhd. In Malaysia, the company operates as a subsidiary of AIG Asia Pacific Insurance Pte Ltd.
AIG Malaysia provides insurance solutions on property, liabilities, engineering, personal accident and medical, marine, small and medium-sized enterprise, and corporate travel insurances.
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