TAKAFUL Malaysia Bhd expects between 20% and 25% year-on-year (YoY) digital sales growth would be generated from the newly launched ‘Click For Cover’ portal.
Takaful Group CEO Datuk Seri Mohamed Hassan Kamil said the takaful operator is targetting youths and working class professionals as subscribers to the service due to their digital literacy.
“We are aiming to secure about three to five million subscribers by year-end. We expect to achieve this target with the partnerships with Lembaga Tabung Haji (LTH) and Bank Islam Malaysia Bhd (BIMB) as well as other potential institutional partners,” he said at the unveiling of the portal in Kuala Lumpur today.
Takaful Malaysia has signed collaboration agreements for online distribution with LTH and BIMB to promote Takaful’s online products to depositors of these two entities.
“We are in talks with several interested parties to become one of our distributors for the new digital insurance product,” he said.
Mohamed Hassan said the strategic partnership is in line with the company’s goals to make digital strategy the key driver to boost competitiveness and future growth.
“Embarking on our digital journey involved streamlining our internal processes and operational efficiency, as well as tapping into social media platforms to strenghten our marketing efficiency and brand engagement,” he said.
The launch ceremony was officiated by Second Finance Minister Datuk Seri Johari Abdul Ghani.
Johari said the regulator has taken concrete steps to develop the Takaful industry, particularly in the digital space.
“The end-goal is to offer more affordable and accessible products that will narrow the protectiom gap in Malaysia and propel the penetration towards the 75% target by 2020,” he said.
Johari said the contribution of Malaysia’s digital economy to the gross domestic product (GDP) already stood at 17.8% in 2016, nearing the the 20% target set for 2020.
He said the digitalisation of the economy could act as catalyst to enhance the country’s income to RM2 trillion in the next eight years from the present RM1.3 trillion.
The ‘Click For Cover’ portal currently offers motor, personal accident (PA), and medical products. More products such as term life, critical illness and travel PA Takaful will be made available later this year
No comments:
Post a Comment