PT Prudential Life Assurance ("Prudential"), a business unit of Prudential Corporation Asia, today announced a strategic partnership with PT Visionet International ("OVO"), a leading digital payments, rewards and financial services platform in Indonesia. The partnership significantly enhances Prudential's reach in one of Asia's fastest-growing insurance markets with a digitally-savvy population.
Prudential and OVO will jointly develop new and comprehensive digital propositions for customers encompassing wellness, health and wealth products and services. Prudential and OVO customers will enjoy the convenience of transacting online with electronic underwriting, e-payments, e-claims and easy access to Prudential's wide hospital network, complementing the face-to-face service from Prudential's financial consultants in 160 cities.
Prudential is the largest life insurer in Indonesia[1] with over two million customers, an industry-leading agency force of over 250,000 agents, more than 400 offices and access to 430 bank branches. Available in over 115 million devices, OVO is the preferred digital payments platform for Indonesians[2], with over 500,000 merchants and a presence in 319 cities.
This partnership is a key step in Prudential broader commitment to make health and wealth services affordable and accessible to all Asians. By leveraging OVO's complementary capabilities and extensive customer reach, Prudential will accelerate the Asia launch of Pulse, its digital platform powered by Artificial Intelligence (AI) technology. Pulse is the first regional platform of its kind in Asia to offer holistic health management, empowering customers to manage their health, wealth and wellbeing anytime, anywhere.
Prudential is launching in Asia a digital health app, Pulse by Prudential, that is the first of its kind in the region to offer holistic health management to consumers. Using AI-powered self-help tools and real-time information, the app serves as a 24/7 health and wellness partner to users, helping them prevent, postpone, and protect against the onset of diseases. Recently previewed in Malaysia, Pulse by Prudential will soon be available across the region, supported by a growing suite of regional and local service providers such as Tictrac (digital wellness services) DoctorOnCall (online consultation in Malaysia), AIME (dengue tracker in Malaysia) and Boost (e-wallet in Malaysia).
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